FORM

Carrotmob is a new brand of cyberactivism - a network of consumers who buy products in order to reward businesses who are making the most socially responsible decisions. As the name suggests, it uses the carrot (rather than the stick approach). Rather than boycotting environmentally unfriendly businesses, Carrotmob is a network of consumers that reward responsible businesses with their cash!

The concept is for small to medium-sized businesses in an area to bid for a 'mob' of consumers who patronise (en-masse) the store that turns itself into the greenest business. You can check out the YouTube video of the first campaign here (please excuse the trashy music video interlude).

The movement is beginning to gain traction in the US, and there is a small group starting in Sydney.