Our Mission:
To be a leader in developing a vibrant creative economy for the benefit and wellbeing of all Western Australian communities.

Our Vision:
FORM is a major contributor in ensuring Western Australia is a vibrant, thriving, and connected participant in a global creative economy. Our work is world-renowned for its ability to catalyse unique cultural expression, arising from our State’s healthy and prosperous communities.  

Berndnaut Smilde
Image courtesy of FORM



We embrace change with a sense of possibility and positivity, using the creative process to generate new ideas, re-imagine old ideas, and express those ideas to inspire others.


We take pride in making the time to ensure our work is of great quality and value to its beneficiaries; in each endeavour, we understand the definition and measure of its success.


We are honest and true to our values. We do what we say we are going to do, learning from our mistakes and making amends, guided by elders and community across the State.

Community Empowerment

We aim to embed self-determination, grounded in cultural awareness and respect, as the basis of our work in all communities. FORM recognises that the Aboriginal peoples of Western Australia are the Custodians of the Country, their Culture, and their Communities, in all respects.


We can accomplish greater things together than any of us can alone. We embrace the power of diverse perspectives in achieving shared goals.

Our People

Our team is a collective of professionals from a wealth of backgrounds. We are writers, architects, content producers, designers, artists, educators and curators and we deliver our projects across the state.  

CEO and Board of Directors

Ron Bradfield Junior
Chair, Aboriginal & Islander Advisory Committee

Ron Bradfield Jnr is a saltwater man from Bard Country, north of Broome but grew up in Geraldton, Western Australia. He now calls Whadjuk Boodjar (Perth) his home. As a respected cultural worker, Ron has spoken and shared stories, locally, nationally and internationally and can be found relatively easily, wandering WA in his colourful shirts and red ‘blunnies.’ He is currently the Community Engagement Coordinator at John Curtin Gallery. Previously, as the CYO (Chief Yarning Officer) of “Yarns R Us”; Ron facilitated cultural conversations across all levels of our communities, helping Australians to revisit and explore their own personal stories - so as to better consider their own connections to this place- their home. He has worked in the arts & culture, youth and education sectors for over 25 years.

Tim Shanahan

Tim Shanahan is a respected Western Australian leader involved in a broad range of industries. He has previously led organisations in Minerals and Energy, Higher Education and Local Government. Currently Tim is Chair of the Cooperative Research Centre for Future Battery Industries (FBI CRC), Kwinana Energy Transformation Hub and Zetta (ICT) Group. He is a Director of RACWA Holdings which runs financial services, tourism assets, and roadside services. He Chairs the RAC Investment Committee and is an Honorary Life Member of the RACWA, and is a past President. Tim is also a member of the External Advisory Board of School of Medicine, Fremantle at The University of Notre Dame.

Tim is a qualified lawyer, an experienced company director (FAICD) and was honoured with a Public Service Medal in 2001 and a Centenary Medal in 2003.

“FORM has a wonderful trackrecord of success and creativity. It has a deep capacity to connect with communities,to draw out and re-present powerful insights about how we feel about ourselvesand how we live together.”

Tania Hudson, FORM Board Member
Tania Hudson
Deputy Chair

A communications and stakeholder engagement professional, she hashad a diverse career in all areas of stakeholder relations, including seniorroles at the Lions Eye Institute, Minderoo Group, Rio Tinto and ANZ. A formerbusiness journalist at The Age and Courier-Mail newspapers, Tania has workedextensively in media and government relations, cross-sector collaboration andpartnerships, philanthropy and corporate communications.

Qualifications: Bachelor of Arts (BA) - the University ofQueensland; Post-Graduate Certificate in Cross-Sector Partnerships (PGCert) -the University of Cambridge; Graduate Australian Institute of Company Directors(GAICD).

“FORM is an incredible organisation that is built on the attributes of curiosity, creativity and collaboration. It has a unique ability to stimulate new thinking about the important role that the cultural sector has in our society, while at the same time honouring Australia’s past and thousands of years of Aboriginal culture through innovative programming. I love the passion of FORM’s people and the energy and excitement that FORM builds around every initiative it undertakes. I can’t contemplate a Western Australia without FORM … it has added so much to both our physical environment and to our cultural consciousness.”

Nicolette Casella

Nicolette Casella is a passionate communicator with a deep knowledge of WA business, politics and arts communities, and extensive local and national contacts.

She is a collaborative leader accustomed to managing small and large teams, and diverse stakeholders, with proven results. With 25 years’ experience in journalism, Nicolette is an expert storyteller and a keen generator of creative ideas, driven by engagement with confidence and flair. A recent pivot into philanthropy has seen her thrive on nurturing and growing relationships.

An Asialink Leaders Fellow with a BA degree, double majoring in journalism and international relations, Nicolette joined UNICEF last year as Philanthropy Manager – the United Nations Children’s Fund’s first representative in WA.

Prior to that she was Editor of the Sunday Times Magazine from 2016 to 2021; Deputy News Editor of The West Australian from 2011 to 2016; and Deputy Managing Editor of The Daily Telegraph, The Sunday Telegraph and mX from 2009 to 2010. She also held the unrelenting role of Chief of Staff for The Daily Telegraph for two years, charged with running a bustling newsroom of more than 50 reporters, plus international bureaux.

Stedman Ellis, FORM Board Member
Stedman Ellis

Stedman has 40 years’ experience across commercial, government, industry association, research and creative industries – in Australia and internationally. He has skills in areas such as advocacy, policy development and research partnerships, and an interest in how the creative economy, environmental sustainability, and technological innovation can contribute to our prosperity. A relevant career highlight was as Vice President External Affairs for BHP Iron Ore at a time when FORM began its engagement in the Pilbara. Stedman has served on a number of boards and industry liaison groups and has a significant network across government and industry sectors. As CEO, he led the successful bid and establishment of Australia’s Future Battery Industries Cooperative Research Centre and the development of its research program and partnerships. He is an independent advisor to several government organisations.

Qualifications: Bachelor of Arts (UWA); Graduate Australian Institute of Company Directors; Cranlana Ethical Leadership Colloquium; Oxfam Corporate Community Leadership Program(India).

"I’m inspired by an organisation with ambitions out of all proportion to its resources and capabilities – but which consistently delivers outstanding projects for diverse communities across WA.  It is a pleasure to be involved."  

Narelle Grinceri

An experienced finance professional with 20+ years of corporate, property, leverage, and project finance experience; Narelle Grinceri focuses on leading deal teams and collaborating with product partners in originating, structuring, negotiating, and delivering a broad array of complex and high value transactions. She has been a consultant to Hesperia, and previously worked at ANZ in the Institutional Property Group; Lloyds Bank; and spent nearly nine years with BOS International.

Paul Kotsoglo

Paul Kotsoglo is a Town Planner with close to 4 decades of experience. He has held in Principal and City Planner roles in regional and metropolitan authorities in Western Australia. He is Founder and Managing Director of Planning Solutions. Paul has both Undergraduate and Post Graduate qualifications in Planning. He is a Fellow of the Planning Institute of Australia and has been the President of its Western Australian Division. Paul is a Graduate of the Australian Institute of Company Directors. He has also been the presiding member of numerous Development Assessment Panels since their inception in Western Australia, including the City of Perth Local Development Assessment Panel. 

With a keen interest in photography with over a decade of active experience in photography working closely with the natural and built environments, Paul is also a member of photographic associations including Image Makers Association Australia (Foundation Member), Pro-Photography WA and Perth Centre for Photography.

I’ve admired the creativity and inclusivity of FORM. Particularly, how the organisation has applied itself from the State’s capital to its most remote locations. FORM has provided world class events and experiences for the whole community without pretense. FORM has introduced art and creativity to places it would never have reached without the motivated team which stands behind it. Many eyes are opened by the opportunities provided by FORM.”

Peter Lee, FORM Board Member
Peter Lee OAM

Peter Lee is a West Australia narchitect who has extensive experience with large scale developments both in Australia and internationally. 

As a Principal of Hassell Peter has been involved in the design of major developments. In Perth some of these include, The Westin, Optus Stadium, New Stadium Events Railway Station, one40william (Gordon Stephenson House), Brookfield Place, ABC Headquarters, People’s Republic of China Consulate, Parliament House Northern Extensions, Casino Expansion and Perth Metro Rail. Peter is currently working on a number of projects which will further transform the city – these include Langley Park Masterplan, Burswood Peninsula Masterplan, along with Chevron Tower and Lots 5 & 6 at Elizabeth Quay.

Peter is also on the boards of the Rottnest Island Authority, Foundation Housing and Open House Perth.  He is an Adjunct Professor at Curtin University and is on the WA State Design Review Panel as well as the Development Assessment Panel. 

“The wonderfully innovative team at FORM continually stuns me with their brilliant and inspiring creative works that change our understanding of and experiences of the stories that are all around us.  To be involved in those processes is truly a gift.”

Tabitha McMullan

Tabitha McMullan is a passionate visionary for arts and culture. Prior to joining FORM she held leadership roles in Activation & Cultural Experience; Community Development; and Arts, Culture & Heritage at the City of Perth. With over seventeen years’ experience in the international creative sector, across not-for-profit, university and local government organisations, she strongly believes in Western Australia’s place as a cultural leader on the world stage. She is a member of the Australian Institute of Company Directors and has previously served as Chair of the CCCLM Culture and the Arts Policy Advisory Group and Principal Partnership Advisor for both the Perth Public Art Foundation Board and Heritage Perth Inc Board. For Tabitha, collaboration is critical to realising the state’s potential and driving ambitious cultural development programs.

"FORM embodies the deep love and passion I have for building creativity in Western Australia. The organisation drives a strong vision for our state to share its creative potential and cultural identity with the world. It is an honour to have the opportunity to work with FORM’s partners, board and staff to build meaningful connection and cultural experiences with communities across the state."

Kathy Reid

Kathy Reid is an experienced, energetic and hardworking professional who is passionate about strategy, governance and risk management. Kathy has been a Non-Executive Director since 2012. She brings to the board table the skills of composure and clear thinking when faced with complex challenges. Kathy has experience as a board member in transformational change, corporate transactions and culture development. She is currently a Partner at MinterEllison and a member of its national board,  which oversees a legal and consulting business with 2,500 staff nationally. She is a qualified lawyer and represents corporate clients in workplace and safety law matters.

Kathy leads MinterEllison’s Workplace team in Perth, which is recognised by clients and peers as one of Perth’s pre-eminent practices in this field. Through the diversity of organisations she has acted for and been associated with, she has gained experience in a wide range of industries, including energy and resources, construction, health and aged care, government at all levels, universities and schools, Indigenous corporations, sport and recreation.

Our Team

The FORM team.

Our Team

Tabitha McMullan
Chief Executive Officer
Stephanie Xiao
General Manager Finance & Operations
Bianca Acimovic
Spinifex Hill Studio Manager
Faraday Boydell
Manager Cultural & Artistic Programs
John Clark
Consultancy Manager
Jerome Lee
Creative Development Manager
Laura Motherway
Strategic Creative Learning Manager
Andrew Nicholls
Strategic Curatorial Lead
Ruby Djikarra Alderton
Arts Worker
Phil Berrick
Lead Designer
Vanessa Bradley
Project Lead Creative Schools
Samantha Burston
Spinifex Hill Studio Coordinator
Emily Coy
Project Officer
Layne Dhu-Dickie
Studio Assistant
Valery Emelianova
Creative Designer
Seven Gao
Rekeshia Goodwin
Arts Worker
Annabel Gunson
Engagement & Relationships Officer
Aimee Ko
Marketing & Communications Lead
Victoria Levadoux
Scribblers Festival Coordinator
Emma-Lee Maher
Gallery Services Officer
Amber Norrish
Curatorial & Engagement Coordinator
Claudia Ottobrino
Manager Partnerships
Elizabeth Phillips
Creative Schools Project Lead
Stephanie Staer
Arts & Cultural Consultant
Mags Webster
Senior Writer & Researcher
Ashleigh Whyte
Senior Arts & Cultural Consultant
Holly Whitehouse
Marketing & Communications Officer
Karen Zhang
Oonagh Zimmermann
Senior Human Resources Advisor
The FORM team.

Our Team

Our Team

Spinifex Hill Studio & Project Space

Spinifex Hill Studio is an Aboriginal art centre that stands on Kariyarra Country in South Hedland and works with over 100 artists from diverse language groups, presenting contemporary art which covers a breadth of styles. In July 2021, the Studio expanded to include Spinifex Hill Project Space, a place for the local community and visitors to connect with the Pilbara’s dynamic creative practice, and to further the preservation and promotion of the local culture, heritage, and traditions. FORM manages Spinifex Hill Studio in consultation with the Spinifex Hill Artists.

FORM Gallery & Café

A space for creativity, learning, culture and community. A place to connect with people, ideas and imaginations. 
Gallery. Creative project space. Café. All owned, managed and programmed by independent cultural not-for-profit FORM.

Erica Loh
Café Manager
Isabel Seton-Browne
Kieran Leong
Gia De Martinis
Gallery Assistant
Graham Mathwin
Shannon Lloyd
Gallery Assistant

"All of us want to connect with the sense of being part of something larger than our single selves"

Bruce Munro
Field of Light

"Break rules, be passionate, think about your community's legacy"

Jason Roberts
Tactical Urbanist

"I love that the work was inspired by environmental issues and made us think about how we live our lives and encourage us to live more consciously"

Survey Respondent